Creating a sticky engineering tool

4th August 2022

The time and effort it takes to get your idea off the ground can be significant. Starting up might take you a month, a year or two, however proving your concept by testing your target market for demand will be instrumental in the time it takes to eventually secure your first customer.

As you navigate your journey as a founder, or as you build a new product, you’ll be working through a series of cycles of trial and error to see what works to get your idea growing. If you’ve found that some tasks have taken far more energy than you’d imagined, engineering as marketing tools could be the key to unlocking that all important consumer interest.

Let’s explore what it means to create a sticky engineering tool to attract your audience and highlight your business.

What is engineering as marketing?

Have you ever found yourself going back to a cool tool on a website that helps you deliver a specific outcome? Engineering as marketing, in summary, is where an organisation converts a process into a user-friendly tool which helps to speed up the time it takes to calculate, test, measure or plan a key activity that enables your business growth.

What is sticky marketing?

Can you recall a standout advert or marketing campaign that stays firmly etched in your memory? Marketing is everywhere we go, it’s in the programs we watch, on billboards as we travel or move through public spaces and following us on digital platforms. Competing for our share of mind.

Most of us will be able to reel off a list of examples including marketing campaigns involving seasonal brand mascots to catchy slogans.

Sticky marketing involves elements of being memorable and generating return customers or traffic.

The goal is to think about your angle, how can you make it resonate, fill a gap, and build brand authority.

How can you create a sticking engineering tool?

Have you simplified a process in your business that could help others?

Consider why someone would want to use the tool and what their motivations may be. The original process may have helped you for one reason, but there may be another angle that could support your audiences.

Where’s the value?

Can your process create an engineering as marketing tool that helps to calculate value that drives your audience to act on your brand? Is there a viral element could this help people outside of your brand sphere and help to accelerate recognition and referral?

Where’s the benefit?

If it’s a timesaver, a tagline that captures attention, or helps to consolidate information that you know takes a lot of time and effort to compile manually, then ensure to make that front and centre as you map out your engineering tool.

Creating a sticky engineering tool

Going it alone, if you have the expertise to execute can be a great strategy to get it moving quickly. Marketing unicorns are few and far between, so knowing where to seek out extra support is also an invaluable skill. Tapping into an expert team of software developers who can take complex process and combine it with engineering knowhow may enable you to deliver a rounded engineering as marketing tool.

The goal is to make it memorable, shareable or generate returning traffic.

Complete the form below to start the process of using the FHK Technology team to take your concept from idea to reality.