How can you create a sticking engineering tool?
Identify your unique selling proposition
Consider why someone would want to use the tool and what their motivations may be. The original process may have helped you for one reason, but there may be another angle that could support your audiences.
Define launch goals
Know what you want to achieve from your launch. Are you focused on sales only? Or do you want to build long term customer loyalty by building a lasting customer relationship? Do you want to measure market reception for your product? You can have as many product launch goals as you see fit, and its likely they’ll continue to shift and change. The important thing here is to have clear goals before you launch
Filter your audience
Know what you want to achieve from your launch. Are you focused on sales only? Or do you want to build long term customer loyalty by building a lasting customer relationship? Do you want to measure market reception for your product? You can have as many product launch goals as you see fit, and its likely they’ll continue to shift and change. The important thing here is to have clear goals before you launch
Discover your competition
You don’t want to launch the same way your competition did. Know the strengths and weaknesses of your competition and find a unique, standout way to launch
One strategy at a time
Strategies are an essential part of your launch plan. Create a marketing plan. You can have multiple plans but do not implement them at the same time. Pick one for launch and then have the others ready to go to keep momentum going once the launch has taken place, consider re-marketing or re-introduction strategies
Monitor launch performance
Monitor your launch performance. The insights you gather from it will help you to work out how best to re-market or re-introduce your product. Your initial plans may not align with live user feedback and data. Leverage the outcome of your first launch to discover how you can also improve your product
Re-introduce
This is where all your ideas come into play - it’s easy to have lots of ideas bouncing around in the easy stages of your proof of concept. Build a list of potential marketing strategies and tactics. Keep this list on the sidelines, noting ideas down as they come to you, and then weave them into your plans one at a time, building and testing continually. This way you’ll have measures in place to help keep you focused. You can re-launch your product in multiple ways using new strategies and by feeding in the results from the previous launches. We advise you do this if you have different goals or if the previous launch fails, or soft launches with little impact